Digital Marketing Specialist.
Idea is for this role to help define and brief a personalization strategy, both on bose.xx and our email program.
Few bullet points that could help drive this search:
- Implement triggered email streams
- Define bose.xx merchandising strategy based on campaign and sales priorities and drive other personalization tactics.
- Take ownership of personalization KPIs to drive optimization and efficiency
- Maintain best practice in data driven digital marketing
- 5+ years of experience
- Fluent in English
- Being familiar with Adobe Campaign, Adobe Audience Manager and Adobe Experience Mgr is a plus